“From best practise to,
Test Practise"

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User Experience (UX)

The approach to UX is simple: We ensure that every task on your website is intuitive and the complete flow across the website is per the expectations of users. Moreover, we actively identify areas of friction on your website and try to fix those.

Here is the definition of UX design from Wikipedia: “It is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.”

Conversion Rate Optimization (CRO)

Following the approach to UX, as CRO spescialist we studie user behavior on a website extensively and creates A/B testing hypotheses based on the learning. We steers clear of building hypotheses per “Test practices” or “HiPPO". By this we focus on areas that have a profound impact on the conversions on a website. ”

UX

  • Identifies areas of friction
  • Gives long-term benefits to CRO
  • Gets useful tools
  • Can Validate CRO Ideas

CRO

  • Doesn’t test random ideas
  • Prioritizes major issues
  • Understands the User Journey
  • Makes UX more effective

Match made in Heaven

We aim to help users get things done with their minimum efforts and have a profound impact on the conversions.

What We Do

We are here to help you create an engaging and highly effective user experience so that your users get things done with their minimum efforts and u have a profound impact on the conversions.

UX & CRO Consult

We ensure that every task on your website is intuitive and the complete flow across the website is per the expectations of users. And u have a profound impact on the conversions.

User Testing

Users always come first. User testing allows u to see how users interact with your product and helps u iterate based on their feedback.

Funnel Analysis

We visualize the fall off at each step in order to determine where a given flow loses the most users. This helps identify areas for improvement, as well as the overall health of your website.

AB Test / Experiments

We use tactical A/B testing to find solutions on discoverd friction areas. These aren't random test ideas.

Working Prototypes

Interactive prototyping helps u understand if the product feels right and we can test if the features designed behave as expected.

Support Development Processes

We work very closely with the development team to deliver a quality product. We are experts at assisting in development questions throughout all projects.

About us

We are proud to say that in the past few years we have worked with many companies in every shapes and sizes of various branches. This has helped us develop a mindset, given us a gold mine of insights on the user behavior to guide companies through the UX and CRO process.

“ I will identify different user journey paths, analyse how users navigate through these paths from the second they’re on the site to the second they leave. This rigorous analysis helps me to identify friction areas and exit points across your website.
user

Kevin Overklift

- UX



Some branches of user insights

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